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“It doesn’t matter as long as it’s easy to read,” says Heifetz.

For a more formal, buttoned-up place, you’ll probably want to take out anything personal. If you’re going to tell a compelling story, you need more space.” You can supplement what’s on the page with links to your work but you have to “motivate the hiring manager to take the extra step required. Tell them in a brief, one-line phrase what’s so important about the work you’re providing,” says Heifetz. Vary the line length and avoid crammed text or paragraphs that look identical.

Using platitudes in your summary or anywhere else in the document is “basically like saying, ‘I’m not more valuable than anyone else,’” explains Lees. Get the order right If you’re switching industries, don’t launch into job experience that the hiring manager may not think is relevant.

Heifetz suggests adding an accomplishments section right after your opener that makes the bridge between your experience and the job requirements.

“For example, the summary section should be written in the first person.

It gives you the opportunity to present yourself as a living, breathing human being.” Here’s Jane Heifetz’s Linked In profile as an example.

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